Roy Barber

Freelance Optimizely Front End Developer

Published on 
Freelance Optimizely Front End Developer

Harnessing the Power of Optimizely: Insights from a Front End Tech Lead/Senior Developer


In the rapidly evolving digital landscape, businesses seek innovative solutions to enhance their online presence. As a seasoned Tech Lead and Front End Developer specializing in accessibility, I offer a unique perspective on leveraging Optimizely’s Content Management System to create inclusive and impactful digital experiences.

Why Choose Optimizely

Optimizely stands out with its AI-powered personalization and flexible architecture. Its ability to support coupled, decoupled, and headless CMS architectures makes it a versatile choice for businesses aiming to scale and integrate seamlessly.

My Experience as a Tech Lead

With extensive experience in front end development, I understand the nuances of creating user-friendly, accessible websites. My work with Optimizely has involved implementing its features to maximize user engagement and ensure compliance with accessibility standards.

Accessibility: A Core Component

Accessibility is not just a legal requirement but a moral imperative. By prioritizing accessibility in web development, we ensure that digital platforms are inclusive for all users. Optimizely’s CMS aids in this mission, offering tools that align with the latest accessibility guidelines.

Collaboration and Project Management

As a freelance developer, I bring a wealth of experience in project management and collaboration. Working with a range of clients, I’ve honed my skills in leading projects to successful completion, always with a keen eye on quality and user experience.


In today’s digital age, choosing the right CMS and development partner is crucial. With my expertise in Optimizely, front end development, and accessibility, I am equipped to help businesses create websites that are not only visually appealing but also inclusive and user-friendly.

For inquiries or to discuss your project needs, please feel free to reach out.