Optimizely
Front end and AI, inside Optimizely.
I’m a senior front end developer and tech lead, and a forward deployed AI engineer. I specialise in accessible Optimizely builds, and in putting an assistant into the CMS you already run.
Why Optimizely
Personalisation, and an architecture you can keep.
I have led front end work on Optimizely: the interface people use, built so it stays accessible. The CMS is worth keeping when personalisation and the delivery model already fit the business.
AI-powered personalisation
Optimizely’s personalisation is a reason to build on the platform. I implement it in the front end, as part of the experience, not as a side project.
Coupled, decoupled or headless
The same CMS can render the site, feed a separate front end, or do both. We use the architecture you publish with today.
Accessibility as standard
WCAG 2.2 is the bar, the same one I led to as Head of Frontend at Dotcentric. Optimizely can support inclusive publishing. The standard is still mine.
Freelance, as a tech lead
I run the work with you.
As a freelance Optimizely front end developer I don’t hand over a theme and a list of tickets. I lead the project with the client: scope, the build, quality and a handover your team can own.
Where AI is the useful next step, that is the same engagement. An assistant, retrieval or a workflow, with permissions, logging and evals, so someone other than me can run it.
Freelance & contract engagements
The right support for the work ahead.
An Optimizely engagement is front end leadership, client collaboration and AI where it helps: a defined build, time with your developers, or fractional leadership while your team takes it on.
How freelance and contract work is structuredAI implementation project
For a specific outcome
A defined assistant, automation or integration, from discovery through delivery.
Embedded AI engineer
For a team ready to build
Hands-on engineering capacity and technical direction alongside your existing team.
Fractional engineering manager
For senior guidance
Ongoing support with architecture, priorities, coaching and delivery leadership.
Elsewhere in the practice
Related work.
Umbraco
Senior Umbraco front end and tech lead work, plus AI on the CMS you already run.
Headless, Next.js and Astro
A headless front end on Next.js or Astro, with AI when the API should do more than serve pages.
Freelance AI engineer
The overview: assistants, automation and CMS integrations, and how an engagement is shaped.
A few useful details
Before we talk.
Do you only build the AI?
No. I’m a freelance Optimizely front end developer and tech lead. The interface, the accessibility and the project leadership come first. AI is what I add when it is the useful part of the brief.
Coupled, decoupled or headless?
Whichever you already run. Optimizely supports all three. I don’t ask you to replatform before the front end, or an assistant, can be useful.
Is accessibility a phase at the end?
No. WCAG 2.2 is how the interface is built, for visitors and for the people editing the CMS. It is a core commitment, not a legal afterthought.
Will you lead the project with our team?
Yes. Freelance here includes project leadership and client collaboration: an agreed scope, delivery with your engineers where you have them, and a handover they can run.
Let’s put AI to work
What would you like to make happen?
Tell me what your business needs, the systems involved and where you’re getting stuck. We’ll work out whether I’m the right person to help.