Peak Physique came to us as a fresh start up company looking to put their mark on the fitness class training industry. They specialise in the end of workout such as weightlifting and muscle building. The brief was clear, they wanted a strong, bold and powerful identity.
The identity creation process started with exploring various different image and logo concepts. We looked at weightlifting and the strong and powerful physique of this topic, the brand needed to be big, strong, bold, powerful and instantly recognisable. We used a Extra Bold font for the main type-work, slightly slanted at 13° to show motion and the hint of progression and "moving forward with power behind you". With the added logo marks on the 'P' and the light font of the 'physique', the new identity of Peak Physique was born.
The branding for Peak was really exciting to create and work with. Using a combination of stunning black and white imagery combined with the contrast of the gradient brand colours and powerful message, the branding really stands out and instantly impactful on it's presence.
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