Explore the Wilderness, your adventure lies within. Walk Outdoor Equipment came to us as a startup coming looking for a brand that would leave a lasting impression on people. A brand that would be instantly recognisable.
The process started by looking at various elements of nature, hiking and exploration. The logo had to be epic, tough and applicable across all platforms. We went for a thick Extra Bold font. This helped us utilise branding images within the logo type.
A is for Adventure. The 'A' within the 'WALK' logo was a key & crutial brand element. We were able to use this as a logo mark as an image mask in various scenarios using the title "A is for....". Along with the fresh, nature-esqué colour palette, the brand was instantly recognisable and unforgettable.
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