Compare O Mercado, Portugals biggest price comparison website. We were challenged with the task of breathing new life in to an already established company. The logo, brand and website needed a fresh approach, fresh ideas and most of all it had to be applicable and work in the 'real world'.
The aim was to give Compare O Mercado a bold, bright full brand redesign overhaul that would make a statement and stand out from the crowd, but also be applicable and consistent across all platforms.
We explored vibrant colour palettes, utilising the existing colours and also adding bold, complementary and monotone colours. During the brand process we were handed the task of creating a company Mascot to add a friendly feel to the website and branding.
Meet Jonas. The mascot we envisioned had to use similar brand colours from the new colour palette and fit in the overall flat design & illustrated aspects. The mascot was called Jonas, The Money Savings Superhero. Jonas tied the entire brand together perfectly and different scenarios were therefore created on the website for users to establish a connection with, not only Jonas, but Compare O Mercado themselves.
We provided responsive mobile first HTML/CSS & JS over to Compare O Mercado's development team for integration. Using Sass we created a lightweight set of styles and reusable components and optimised the code for speed and load.
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