Tract is an Australian-based Cloud Hosting company. Their existing website was out dated and needed a complete redo; Design and structure-wise. Our Challenge was to focus on the UX and Conversion when designing the entirety of the website.
The design was primarily focused on the tech side of the company, elaborating on the selling points and making the site look more powerful, established and sharp. Using the brand and logo elements at different diagonal points, we were able to construct a pattern that was consistent with the brand and also applicable in a range of colour shades.
We focused on making the main conversion/CTA points stand out, so we decided "why not be different?". We went for an unusual, yet alluring dark themed website. The reds and blues of Tract really stand out, giving it an almost neon & electric/tech feel to the site.
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