We were hired by Sport for Charity (SFC) to completely redo their identity, branding, website, stationary.....everything. Everything had to be fully consistent as this was not only for SFC, but for Run for Charity (RFC) and Cycle for Charity (CFC) and basically any future sister companies that may join.
The SFC identity package (SFC, RFC, CFC) took shape with elements from the existing logo marks (by the client's request) and some new, bold typography. The vibrant brand colours that were already in place were great to work with and utilised to their full potential.
The final outcome for the branding was the existing logo marks with some fresh, new typography that will surely leave an impact on anyone looking at the SFC Group. We used strong imagery and the bold typography to bring the brand together for product, stationary and physical concepts.
With the branding completed we set out to design the website, starting with Run for Charity. We had to make sure the layout and structure was easy applicable to any other of the sister companies (interchangeable)
Built on Laravel, styled with SASS, we developed a fast loading easy to use experience for runners to connect with charities at the click of a button.
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