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Mikes Cycling Co

Cycle through time. Mikes is a company specialising in restoring and selling classic bicycles to the public. We were hired to create an identity and branding spectrum for this exciting startup company. They wanted a fresh, modern approach to classic bicycles that everyone would notice instantly and become a recognisable brand.

Mikes Cycling Co
Mikes Cycling Co Mikes Cycling Co
Mikes Cycling Co Mikes Cycling Co
Mikes Cycling Co

Design

We did some research into classic bicycles and immediately found a legend that would work within the brand and company identity; The Raleigh Chopper. An instant icon in the bicycle world.

The logo was constructed with a modern feel and the 'Chopper' as the main logo focal point, the instantly recognisable logo mark. By adding a rough, worn texture this added history and establishment to the logo and brand; a modern identity with a vintage feel.

We pursued this branding format across a range of products, marketing and stationary, bringing Mikes Cycling co. together for the public eye to see.

Mikes Cycling Co
Mikes Cycling Co Mikes Cycling Co

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