Cycle through time. Mikes is a company specialising in restoring and selling classic bicycles to the public. We were hired to create an identity and branding spectrum for this exciting startup company. They wanted a fresh, modern approach to classic bicycles that everyone would notice instantly and become a recognisable brand.
We did some research into classic bicycles and immediately found a legend that would work within the brand and company identity; The Raleigh Chopper. An instant icon in the bicycle world.
The logo was constructed with a modern feel and the 'Chopper' as the main logo focal point, the instantly recognisable logo mark. By adding a rough, worn texture this added history and establishment to the logo and brand; a modern identity with a vintage feel.
We pursued this branding format across a range of products, marketing and stationary, bringing Mikes Cycling co. together for the public eye to see.
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